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“One of the things that we want to convey to the general public to our employees and to our consumers that we seeking our treatment is that we are driven every day to be the best that we can be. We want to be at the cutting edge of behavioral health delivery of care. We use best practice models in every way that we possible can so that when you come to us we’re going to give you the treatment that has been scientifically researched and that is going to give you the best possible outcomes for your treatment. So we are serious about it every night when we go to sleep we are thinking we have got to be better the next day. We want this organization to be known as the best organization in the United States for the delivery of behavioral health care.”